MobucksTM AdFund
Mobucks™ AdFund Download Product Factsheet 
Mobucks™ AdFund is yet another part of the successful product portfolio from OutThere Media’s Mobucks ™ suite. Mobucks™ AdFund represents those workflows that enable operators and advertisers reap the benefits of the most promising emerging value proposition: Ad-Funded Tariffs. Subscribers register via a web-based interface and agree to receive targeted SMS, MMS, WAP push and E-mail campaigns.
Mobucks™ AdFund is an integrated, unified, easily extendable and customizable ad serving platform. Its robust yet intuitive design, enable the set-up, management, optimization and marketing of campaigns, whilst deploying at the same time cutting edge targeting algorithms via a flexible and parameterized rules engine.
By offering truly interesting and relevant advertisement, advertisers create a deeper and more targeted brand experience and get into direct interaction with their customers. Mobile operators achieve growth, generate new revenue streams and learn more about their subscribers via the Mobucks ™ Profile Generation Tool. After entering the relevant targeting criteria, Mobucks ™ AdFund creates dynamic data clusters corresponding to the target group. First results showing a redemption rate of 75% look extremely promising.
Tomato Plus:
A recent example of the successful deployment of Mobucks ™ Adfund is the launch of Tomato Plus for Vipnet Croatia the first ad funded tariff by a tier 1 mobile operator. Click here for more information, and the web registration.
Mobucks™ AdFund is yet another part of the successful product portfolio from OutThere Media’s Mobucks ™ suite. Mobucks™ AdFund represents those workflows that enable operators and advertisers reap the benefits of the most promising emerging value proposition: Ad-Funded Tariffs. Subscribers register via a web-based interface and agree to receive targeted SMS, MMS, WAP push and E-mail campaigns.
Mobucks™ AdFund is an integrated, unified, easily extendable and customizable ad serving platform. Its robust yet intuitive design, enable the set-up, management, optimization and marketing of campaigns, whilst deploying at the same time cutting edge targeting algorithms via a flexible and parameterized rules engine.
By offering truly interesting and relevant advertisement, advertisers create a deeper and more targeted brand experience and get into direct interaction with their customers. Mobile operators achieve growth, generate new revenue streams and learn more about their subscribers via the Mobucks ™ Profile Generation Tool. After entering the relevant targeting criteria, Mobucks ™ AdFund creates dynamic data clusters corresponding to the target group. First results showing a redemption rate of 75% look extremely promising.
Tomato Plus:
A recent example of the successful deployment of Mobucks ™ Adfund is the launch of Tomato Plus for Vipnet Croatia the first ad funded tariff by a tier 1 mobile operator. Click here for more information, and the web registration.