… The offering features the Permission-Based Program “Be the First to Know”…

Vienna and Moscow, 24 June 2010 - Out There Media, a global leader in mobile advertising, and OJSC VimpelCom (Beeline brand), jointly announce the official roll-out of a comprehensive Mobile Advertising offering in the Russian market. The offering will run on the VimpelCom network and is open to all Beeline customers. Sales, business development and operations support will be undertaken by the Out There Media office in Russia, which is based in Moscow.

The highlight of the new offering is “Be the First to Know”, a next generation Permission-Based Mobile Advertising program for opt-in customers. “Be the First to Know” is a revolutionary new Mobile Advertising offering that is available to mobile customers who supply demographic and lifestyle characteristics about themselves, and who give their permission (opt-in) to receive advertising on their mobile telephones that is tailored according to their preferences, interests and needs. Using formats that include SMS and MMS messages, as well as the mobile internet, customers of the new offering will “Be the First to Know” about the latest offers, promotions, discounts, new products and innovations from leading brands, retailers, financial institutions, car manufacturers, etc.

“Be the First to Know” presents unprecedented benefits for the two main elements of its value chain, in other words the advertisers and the end consumers. Advertisers can now enhance their media mix with a new medium that ensures advanced targeting capabilities, consumer engagement, impressive responsiveness, maximum audience reach and highly effective brand awareness. Consumers will now be able to receive premium and exclusive benefits, offers and information that is directly relevant to their needs, interests and lifestyle. It is worth noting that in the period immediately prior to the launch of the new offering, more than 200.000 VimpelCom customers have already joined and opted in, in order to “Be the First to Know” with VimpelCom and Out There Media.

It is worth noting that at the launch of “Be the First to Know”, a number of established brands have already signed up in order to roll out campaigns targeting the program’s opt-in customer base. These launch partners include Perfetti Van Melle (with a focus on their brands Chupa-Chups, Smint and Sula) and BANK URALSIB.

Kerstin Trikalitis, CEO of Out There Media, commented: “We are very proud to be rolling out a full-scale Mobile Advertising offering in Russia, in collaboration with VimpelCom. The launch of “Be the First to Know” is especially exciting for us, particularly as there is already a group of top-tier launch partners on board, and the Russian consumers are already embracing it with such enthusiasm. We have developed “Be the First to Know” building on our pioneering work on Permission-Based Mobile Advertising, and we are confident that it will revolutionize the advertising sector in the Russian market”.

Martin Furuseth, Chief Marketing Officer of VimpelCom, added: “We are delighted to see great interest from Beeline users to take part in our new innovative service “Be the First to Know”, which we are launching today with Out There Media. In our understanding, an advertizing offer plays an important role in this respect and should be relevant to the interests, needs and preferences of our subscribers. We are certain that the combination of two key factors, namely the effective targeting of the customers and the delivery of relevant advertizing offers to them, will be fundamental for the success of all advertizing campaigns conducted via mobile communications channels”.

About Out There Media:

Out There Media is an international leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Moscow, Dusseldorf, Singapore, Kiev, Athens and Sofia. Today Out There Media has partnership agreements with 18 network operators and is active in 16 countries, reaching over 200 million subscribers – 70% of which are exclusive – via its mobile advertising marketplace, Mobucks™. Mobucks™ is a cross-operator, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. The company’s website can be found at www.out-there-media.com.


About VimpelCom:

OJSC VimpleCom is part of the VimpelCom Ltd. group and consists of telecommunications operators providing voice, data, and telematic services through a range of wireless, fixed and broadband technologies. The Group has operations in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia, Armenia, Kyrgyzstan, Vietnam, and Cambodia, in territories with a total population of about 345 million. The Group companies provide services under the "Beeline" brand. OJSC VimpelCom was the first Russian company to list its shares on the New York Stock Exchange ("NYSE"|). OJSC VimpelCom’s ADSs had been listed on the New York Stock Exchange under the symbol "VIP". Following the establishment of the VimpelCom Ltd. holding company in April 2010 the stock of the consolidated company that united OJSC VimpelCom and Kyivstar was relisted on the NYSE under the same symbol "VIP".

The VimpelCom group offers integrated mobile and fixed communication services, long distance and international communication, data transmission, and telematic services through a range of fixed and wireless solutions, including fiber-optic access, WiFi, and 3G technologies. VimpelCom’s clients and partners include individual customers, small, medium-sized and large businesses, transnational companies, and telecommunications operators.