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MOBUCKS™ ENABLES “TARGETING AT SCALE” AND DELIVERS EXTRAORDINARY RESULTS

Mobucks™ harnesses its unique market intelligence to effectively engage consumers, leveraging deterministic user data. Mobucks™ creates dynamically enriched user profiles and improves its targeting accuracy as consumers interact with campaigns.

Mobucks™ campaigns deliver unprecedented levels of interactive consumer engagement and high ROI - exceeding market averages by 5-18x.

7% Click-Through Rate
18x higher than market avg.

40% Video Completion Rate
5x higher than market avg.

The examples in the graph above only represent a small portion of the company’s available data and targeting criteria.

MOBUCKS™ ECOSYSTEM – CREATING VALUE FOR ALL STAKEHOLDERS

Advertisers

Leverage Mobucks™ to create, execute and manage campaigns to reach targeted mobile audiences at scale.

OTM / Mobucks™

Mobile Operators

Designs, creates and delivers campaigns to targeted audiences based on deterministic consumer data via its partnerships with Mobile Operators.

Grant OTM access to subscriber data and subscriber base.

Consumers

Receive branded content which is relevant to them, adding value to their everyday lives.  Mobile subscribers can opt-in or out of such campaigns.


Advertisers benefit by:


1. Effectively reaching audiences on mobile – which is where consumers spend most of their time

2. Engaging with consumers at an unprecedented level and executing high ROI campaigns

3. Gaining unique consumer insights; converting audiences into loyal customers

Operators benefit by:


1. Monetizing their data and subscriber base

 

2. Unlocking new revenue streams (during a time of declining traditional revenues)

3. Organising, mining and analysing their data to increase subscriber loyalty