• White Facebook Icon
  • White Twitter Icon
  • White YouTube Icon
  • White LinkedIn Icon

Out There Media © All Rights Reserved​

NEWS

Successful Disney and McDonald’s RCS campaigns herald new era for MNOs and marketing.

RCS, has taken a big step forward as Out There Media (OTM), a global leader in mobile advertising and data monetisation, partners with Vodafone Group for its Rich Communication Services (RCS) offering.

Game changer.

“The Disney and McDonald’s campaigns[']…results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike"

Liz McCord, Principal Product Manager, Vodafone Group

Mobile advertising and data monetization agency, Out There Media (OTM) announced on Friday, 18 October 2019, that it has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

“Our proprietary technology platform, Mobucks, produces a level of RCS experience not yet seen in the marketplace and a viable alternative to current over-the-top (OTT) apps. By joining forces with Vodafone, we have created a unique, end-to-end, cloud-based and fully-managed RCS solution, taking full advantage of the channel’s ability to allow users to interact with brands without leaving their native messaging app,” says Kerstin Trikalitis, CEO of OTM.

Mobile advertising and data monetization agency, Out There Media (OTM) announced on Friday, 18 October 2019, that it has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

According to the company, the deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s. Using the Vodafone network to facilitate the all-new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%.  Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

Using the Vodafone network to facilitate the all new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%.  Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.

Successful Disney and McDonald’s campaigns herald new era for mobile network operators.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

Out There Media (OTM), a global leader in mobile advertising and data monetization, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

Out There Media, Vodafone team for RCS offerings

Global mobile advertising and data monetisation specialist Out There Media (OTM) has announced a rich communications services (RCS) partnership with Vodafone Group.

Out There Media (OTM) is partnering with Vodafone Group for its Rich Communication Services (RCS) offering.

The deal follows two successful campaigns with The Walt Disney Company Africa and McDonald’s, run in partnership with media agency, OMD. The campaigns were executed via Vodafone to reach Vodacom customers in South Africa.

“The Disney and McDonald’s campaigns run by Out There Media and Vodacom demonstrate the first large scale commercial RCS campaigns by big brands on the continent,” said Liz McCord, principal product manager at Vodafone Group. “The results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike. RCS Business Messaging is the game-changer the industry has been waiting for.”
 

Nick Lane, founder and chief industry analyst at research firm Mobilesquared said the campaigns are a clear sign that major brands are taking RCS seriously and are starting to see the potential of the channel. “Using an advertising model will allow the RCS ecosystem, and mobile operators in particular, to tap into the $616bn [source: WARC] global advertising spend,” he said.

Προκειμένου να γίνει γνωστό το μήνυμα για τους 17 στόχους βιώσιμης ανάπτυξης ο ΟΗΕ ανέθεσε στην Out There Impact, η οποία αποτελεί τμήμα της Out There Media, μία από τις πιο γνωστές εταιρείες παγκοσμίως στο χώρο της διαφήμισης μέσω κινητών τηλεφώνων, να «τρέξει» μία δοκιμαστική καμπάνια σε περιοχές της Ασίας, της Αφρικής και της Μέσης Ανατολής και πιο συγκεκριμένα στην Ινδονησία, το Ιράκ και τη Νιγηρία.

Η καμπάνια είχε τίτλο «17 αριθμοί που μπορούν να αλλάξουν τον κόσμο» και, όπως ανακοινώθηκε στο πρόσφατο SDG Media Summit που διοργάνωσε ο ΟΗΕ, τα αποτελέσματα της ήταν εντυπωσιακά καθώς ανταποκρίθηκε το 81% των ανθρώπων που έλαβαν τα σχετικά μηνύματα στο κινητό τους. Η καμπάνια καλούσε τους παραλήπτες των μηνυμάτων να επιλέξουν έναν αριθμό προκειμένου να ενημερωθούν για έναν από τους στόχους της βιώσιμης ανάπτυξης.

Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030.

After a successful ‘There Are 17 Numbers That Can Change The World’ pilot campaign in Asia, Africa and the Middle East, OTI presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York. Based on the success of the initial campaign, which saw hundreds of thousands of engagements, a decision was made at the conference to roll the campaign out globally, with a target to reach 1 billion people.

Out There Impact (OTI) will be using mobile to help promote the United Nations’ (UN) efforts of spreading the Sustainable Development Goals (SDGs) by 2030. This follows the "There Are 17 Numbers That Can Change The World" pilot campaign – which ran in Asia, Africa and the Middle East.

OTI made the announcement while presenting its methodology and findings at the recent SDG Media Summit, at the United Nations HQ in New York.

Philanthropic mobile tech group Out There Impact has created a new campaign in a bid to save the world by bringing people across the globe closer to achieving the UN’s Sustainable Development Goals.
 

Out There Impact's platform works by asking users to enter a number between 1 and 17 then offers practical, everyday solutions to bring them closer to achieving that goal as well as providing education and context on the meaning of the goals.

Out There Impact (OTI), have announced how they plan to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030, through harnessing the power of mobile.

After a successful “There Are 17 Numbers That Can Change The World,” pilot campaign in Asia, Africa and the Middle East, the impact division of Out There Media, presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York.

There is a lot of talk about the need to change the world. There are a lot of people wondering about what they can do to help and feeling powerless at best and ambivalent at worst because they don’t know the answer.

Out There Impact, the philanthropic division of Out There Media, is providing the answer with a simple mobile facility, There Are 17 Numbers That Can Change The World, that anyone can use. Each of the numbers refers to one of the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. The campaign asks users to choose a number on their mobile to be provided with information about what they can do.

The mobile campaign, ‘There Are 17 Numbers That Can Change the World’ has been created by Out There Impact, (a division of Out There Media) to help promote the United Nations’ Sustainable Development Goals.

The campaign asks users to select a number between one and 17, which correspond to specific goals, on their handsets. Selecting a number reveals how the user can help achieve them. The target is to reach one billion people. There are no data charges associated with the project and it can be accessed using legacy devices and smartphones.

Out There Impact, the philanthropic unit of Out There Media is out with a new global mobile campaign for the United Nations designed to make consumers more aware of (and act on) the UN’s 17 Sustainable Development Goals.

The campaign targets mobile users asking them to choose a number between 1 and 17 and then providing information on the SDG that corresponds with the number selected.  Content also helps educate the receiver on how to achieve the goals.

The mobile campaign, ‘There Are 17 Numbers That Can Change the World’ has been created by Out There Impact, (a division of Out There Media) to help promote the United Nations’ Sustainable Development Goals.

Inspiring with her work, our CEO and Co-Founder, Kerstin Trikalitis, named as Global Mobile Leader 2019 by Lovely Mobile News.

Οι συνεργασίες με την Vodacom και την MTN πρόκειται να ενισχύσουν την παρουσία της Out There Media στην Αφρική, η οποία θεωρείται από τις ταχύτερα αναπτυσσόμενες περιοχές του πλανήτη, με τη Μέση Ανατολή και την ανατολική Ασία να είναι δύο ακόμη περιοχές για τις οποίες υπάρχει έντονο ενδιαφέρον.

Σημειωτέον ότι η ΟΤΜ έχει πλέον παρουσία και δραστηριότητες παγκοσμίως σε όλες τις ηπείρους.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.
 

MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising technology platform, Mobucks™ . Mobucks™ enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner.

Out There Media (OTM), a global leader in mobile advertising and data monetization, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.

MTN Group has enlisted Out There Media (OTM) to build it a digital advertising hub.
OTM is a mobile advertising and data monetization firm that uniquely links telecom companies with advertising space via its proprietary technology MobucksTM.

MTN has just awarded a tender to Austrian advertising company, Out There Media (OTM) to bring ads to millions of mobile phones in 21 African countries where MTN has presence.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.

Austrian mobile advertising firm Out There Media (OTM) is to build a "digital advertising super hub" for South Africa's MTN Group.

The hub, which will serve MTN's customers in all of the 21 African countries in which the operator has a presence, will draw on OTM's Mobucks advertising platform. Mobucks seeks to enable brands to engage with consumers in a more targeted manner. The first mobile operator to launch digital advertising with OTM will be MTN South Africa, to be followed by Nigeria, Ghana and Uganda.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.
 

MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising technology platform, Mobucks™ . Mobucks™ enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner.

South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub.
 

The deal will see MTN, which operates in 21 countries throughout Africa and the Middle East, utilise OTM’s Mobucks mobile ad tech platform, which enables brands to connect and engage with consumers over their mobile phones in a targeted manner.

TJ Lightwala of Dubai-based Mindshare MENA talks about the impact that insights from telco data can have on marketing, and where the industry is headed.

Lightwala revealed the success of an Iraqi campaign spearheaded by Mindshare with partners Out There Media and ZAIN.. The campaign was focused on Huawei’s Iraq Eid Raffle campaign which leveraged geotargeting marketing strategies in the region.

3 Amazing Lovely Mobile Awards for Out There Media campaigns in cooperation with Mindshare Asia Pacific. Gold for Unilever Vietnam (micro-targeting at scale with Pepsodent), Silver for Huawei Iraq (real data produces unreal results on mobile) and Dove Project Pearl, Indonesia (lead generation and sampling campaign)

The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017.

It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs.
 

Out There Media is among the "MOST AWARDED AGENCIES / MEDIA HOUSES OF 2017"

Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards.

Out There Media targeted 25 million females ages 15-55 across Indonesia with messaging and creative that varied depending on their phone type, ARPU, data plan and whether they lived in a small village or a large city.

Inspiring with their work, our CEO and Co-Founder, Kerstin Trikalitis, and CCO and Co-Founder, Daphne Loukas, named as Global Mobile Leaders by Lovely Mobile News.

OTM’s first campaign in the region already yielded two awards – Gold and Silver – at the Mobile Marketing Association (MMA) Dubai Smarties Event for the “Eid Raffle” for Huawei in Iraq in collaboration with Mindshare.
This campaign has yielded extraordinary results due to OTM’s “micro-targeting at scale approach”, which allows brands and agencies to create campaigns with an exceptionally high ROI that typically exceed market averages by up to 30 times compared to industry benchmarks.

“We are thrilled to announce our expansion into the MENA region and the incredible opportunity it provides not only for our brand and agency partners, but also the potential for mobile operators in the region to create additional revenue sources and build customer loyalty,” said Kerstin Trikalitis, CEO of Out There Media. “We look forward to building an all-star team in our Dubai offices to help grow our business in the region.