NEWS

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September 23, 2020

Out There Media Strengthens Leadership Team With Africa CEO Appointment

​Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and agencies, and OTM’s mobile operator partners.

“I am thrilled to join OTM as CEO Sub-Saharan Africa to further drive the business forward in Africa, grow sales and lead on strategy,” says Donald Mokgale, CEO, OTM Africa. “Advertising has been, and always will be key for all companies and given that Africa is a “mobile continent” there is a clear appetite for mobile advertising. I am eager to continue my professional journey and leverage my experience to deliver outstanding results for advertisers and our mobile operator partners across the continent” 

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July 16, 2020

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

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March 13, 2020

How can telcos capitalise on data monetisation and mobile advertising opportunities in Africa?

​Our CEO, Kerstin Trikalitis, was featured in CommsMEA highlighting how telcos can capitalise on data monetisation and mobile advertising opportunities in Africa. 

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October 20, 2019

Vodafone signs up Out There Media for RCS offer

​Game changer.

“The Disney and McDonald’s campaigns[']…results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike"

Liz McCord, Principal Product Manager, Vodafone Group

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October 17, 2019

Out There Media taps Vodafone for RCS

​The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

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October 16, 2019

Out There Media sign Vodafone Group RCS deal after successful Disney and McDonald’s mobile campaigns

​Out There Media (OTM), a global leader in mobile advertising and data monetization, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

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October 1, 2019

Πώς 1 δισ. άνθρωποι θα μάθουν για την προστασία του πλανήτη από το κινητό τους

​Προκειμένου να γίνει γνωστό το μήνυμα για τους 17 στόχους βιώσιμης ανάπτυξης ο ΟΗΕ ανέθεσε στην Out There Impact, η οποία αποτελεί τμήμα της Out There Media, μία από τις πιο γνωστές εταιρείες παγκοσμίως στο χώρο της διαφήμισης μέσω κινητών τηλεφώνων, να «τρέξει» μία δοκιμαστική καμπάνια σε περιοχές της Ασίας, της Αφρικής και της Μέσης Ανατολής και πιο συγκεκριμένα στην Ινδονησία, το Ιράκ και τη Νιγηρία.

Η καμπάνια είχε τίτλο «17 αριθμοί που μπορούν να αλλάξουν τον κόσμο» και, όπως ανακοινώθηκε στο πρόσφατο SDG Media Summit που διοργάνωσε ο ΟΗΕ, τα αποτελέσματα της ήταν εντυπωσιακά καθώς ανταποκρίθηκε το 81% των ανθρώπων που έλαβαν τα σχετικά μηνύματα στο κινητό τους. Η καμπάνια καλούσε τους παραλήπτες των μηνυμάτων να επιλέξουν έναν αριθμό προκειμένου να ενημερωθούν για έναν από τους στόχους της βιώσιμης ανάπτυξης.

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September 24, 2019

Out There Impact's Global Mobile Campaign Promotes UN's 17 SDG's

​Out There Impact, the philanthropic unit of Out There Media is out with a new global mobile campaign for the United Nations designed to make consumers more aware of (and act on) the UN’s 17 Sustainable Development Goals.

The campaign targets mobile users asking them to choose a number between 1 and 17 and then providing information on the SDG that corresponds with the number selected.  Content also helps educate the receiver on how to achieve the goals.

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September 20, 2019

Global Climate Strikes: what brands, agencies and media outlets are doing

​The mobile campaign, ‘There Are 17 Numbers That Can Change the World’ has been created by Out There Impact, (a division of Out There Media) to help promote the United Nations’ Sustainable Development Goals.

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July 31, 2019

The Lovely Mobile Leaders of 2019

Inspiring with her work, our CEO and Co-Founder, Kerstin Trikalitis, named as Global Mobile Leader 2019 by Lovely Mobile News.

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Mobile advertising and data monetization company secures deal with MTN

Out There Media (OTM), a global leader in mobile advertising and data monetization, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.

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Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.

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August 27, 2018

MTN SIGNS OUT THERE MEDIA TO DELIVER DIGITAL ADVERTISING ACROSS MIDDLE EAST & AFRICA

South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub.
 

The deal will see MTN, which operates in 21 countries throughout Africa and the Middle East, utilise OTM’s Mobucks mobile ad tech platform, which enables brands to connect and engage with consumers over their mobile phones in a targeted manner.

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June 01, 2018

MOST AWARDED AGENCIES / MEDIA HOUSES OF 2017

The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017.

It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs.
 

Out There Media is among the "MOST AWARDED AGENCIES / MEDIA HOUSES OF 2017"

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March 26, 2018

The Lovely Mobile Leaders of 2018

Inspiring with their work, our CEO and Co-Founder, Kerstin Trikalitis, and CCO and Co-Founder, Daphne Loukas, named as Global Mobile Leaders by Lovely Mobile News.

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October 20, 2017

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Kerstin Trikalitis, CEO of Out There Media said  “Our “micro targeting at scale approach” paid off: We reached 25 million users, in a highly targeted manner that made us achieve 31 times better results compared to industry benchmarks. We are delighted with this recognition.”

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May 18, 2017

US-Investor Doll steigt bei Out There Media ein. Dixon Doll, US-Investor aus dem Silicon Valley,beteiligt sich an dem Betreiber der Technologie-Plattform Mobucks.

Dixon Doll steigt bei Out There Media ein. Das von Wien aus tätige Mobile-Advertising- und Mobile-Data-Monetarisierung-Unternehmen kann den Silicon Valley-Investor von der Ertragsdimension und Wachstumsdynamik seines Geschäftsmodells überzeugen. Doll bekommt im Zuge seines Einstieges bei Out There Media einen Sitz im Verwaltungsrat des Unternehmens. 

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April 13, 2017

OTM and Mindshare Vietnam receive Most Awarded Project recognition

The Lovely Mobile Report and Rankings have listed Out There Media together with Mindshare Vietnam and their 'Spread the Love' campaign for Friso by Friesland Campina as one of the Most Awarded Projects of 2016.

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March 08, 2017

The Lovely Mobile Report and Rankings

The Lovely Mobile Report and Rankings compiled by our Editorial Team, has been formally released today, Friday 31st March!

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February 23, 2017

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

The campaign reached over 25 million users with this micro targeted approach, with 31 times higher performance in terms of engagement and response rates than industry comparables.

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June 10, 2016

Out There Media, Mindshare, Arcade and XL win silver at 18th FAB Awards for Unilever Indonesia

Out There Media in partnership with Mindshare, Arcade and XL Axiata have won a Silver Award at the 18th International Food and Beverage Excellence Awards (The FAB Awards) in London for Wall's Unilever.

March 31, 2016

Werbeplanung.at: Interview of Mobile Lions Juror, Kerstin Trikalitis

Kerstin Trikalitis, Jurorin bei den Mobile Lions im Rahmen der Cannes Lions und Gründerin von Out There Media, im Interview

December 01, 2015

Frost and Sullivan Best Practice Award

Out There Media wins the Global Competitive Strategy, Innovation and Leadership Award by Frost & Sullivan

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January 23, 2014

Mobile Marketing Association names Chris Babayode as MD of EMEA

Kerstin Trikalitis, CEO of Out There Media and chairperson of the MMA board of directors, added: “Chris’ ethos of ‘get involved and get it done’ will be a real asset to the EMEA board, the local councils and the industry. His experience growing organisations through transformation and change will bring a new dimension to many of our plans and we look forward to working with him to implement our ideas.”

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June 15, 2012

MMA Elects EMEA Board

The Mobile Marketing Association (MMA) has unveiled a new EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. The newly elected board members will join a number of existing board members, whose terms were not up for re-election. 

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EMEA board members of the Mobile Marketing Association are weighing in on the future of mobile marketing and advertising in the new year. Not surprisingly, optimism abounds.

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July 20, 2020

Out There Impact raises awareness of Mandela Mile with mobile campaign

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president.

The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

Out There Impact will work with the Mandela Mile and its telco partners MTN and Vodacom to run a mobile messaging campaign targeting hundreds of thousands of users in Ghana and South Africa. Mobile users will receive a message with a link to a video of Shanthi Annan, Founder & Director of the Mandela Mile, inviting them join the Mandela Mile and register to the Step Up! virtual event on International Mandela Day.

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July 15, 2020

Mandela Mile Asks World To Step Up! With Virtual Party Honoring Nelson Mandela #forKofi

​Out There Media is working with Mandela Mile and it’s telco partners MTN and Vodacom to run a mobile messaging campaign in Ghana and South Africa that will reach hundreds of thousands of mobile users and encourage them to take part in the event and walk a virtual mile towards a United Nations Sustainable Development Goal (SDG) of their choice.

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February 5, 2020

Daphne Loukas: Θέλουμε να αλλάξουμε τις ζωές των ανθρώπων μέσα από την τεχνολογία

​Η OutThere Impact αξιοποιεί τις δυνατότητες της κινητής τηλεφωνίας, για να προωθήσει τους 17 στόχους του ΟΗΕ για βιώσιμη ανάπτυξη.

Η υιοθέτηση εκ μέρους του Οργανισμού Ηνωμένων Εθνών μιας λίστας 17 κρίσιμων για τη βιώσιμη ανάπτυξη στόχων (Sustainable Development Goals - SDG) ως το 2030, ήταν κάτι πολύ σημαντικό, τόσο σαν κίνητρο, όσο και σαν δράση, το 2015 όταν ξεκίνησε αυτή η ιδιαίτερα φιλόδοξη προσπάθεια.

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October 20, 2019

Out There Media signs deal with Vodafone for RCS

​Mobile advertising and data monetization agency, Out There Media (OTM) announced on Friday, 18 October 2019, that it has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

“Our proprietary technology platform, Mobucks, produces a level of RCS experience not yet seen in the marketplace and a viable alternative to current over-the-top (OTT) apps. By joining forces with Vodafone, we have created a unique, end-to-end, cloud-based and fully-managed RCS solution, taking full advantage of the channel’s ability to allow users to interact with brands without leaving their native messaging app,” says Kerstin Trikalitis, CEO of OTM.

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October 17, 2019

Out There Media Partners Vodafone For its Rich Customer Services

​The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

Using the Vodafone network to facilitate the all new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%.  Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.

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October 16, 2019

Out There Media, Vodafone team for RCS offerings

Out There Media, Vodafone team for RCS offerings

Global mobile advertising and data monetization specialist Out There Media (OTM) has announced a rich communications services (RCS) partnership with Vodafone Group.

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September 26, 2019

Out There Impact takes mobile campaign to promote Sustainable Development Goals global

​Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030.

After a successful ‘There Are 17 Numbers That Can Change The World’ pilot campaign in Asia, Africa and the Middle East, OTI presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York. Based on the success of the initial campaign, which saw hundreds of thousands of engagements, a decision was made at the conference to roll the campaign out globally, with a target to reach 1 billion people.

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September 24, 2019

CHANGING THE WORLD IN 17 NUMBERS? THERE’S AN APP FOR THAT

​Philanthropic mobile tech group Out There Impact has created a new campaign in a bid to save the world by bringing people across the globe closer to achieving the UN’s Sustainable Development Goals.
 

Out There Impact's platform works by asking users to enter a number between 1 and 17 then offers practical, everyday solutions to bring them closer to achieving that goal as well as providing education and context on the meaning of the goals.

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September 19, 2019

OUT THERE IMPACT: SEVENTEEN ANSWERS TO “HOW CAN I CHANGE THE WORLD”

There is a lot of talk about the need to change the world. There are a lot of people wondering about what they can do to help and feeling powerless at best and ambivalent at worst because they don’t know the answer.

Out There Impact, the philanthropic division of Out There Media, is providing the answer with a simple mobile facility, There Are 17 Numbers That Can Change The World, that anyone can use. Each of the numbers refers to one of the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. The campaign asks users to choose a number on their mobile to be provided with information about what they can do.

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June 28, 2019

Out There Media wins MTN Group account

Οι συνεργασίες με την Vodacom και την MTN πρόκειται να ενισχύσουν την παρουσία της Out There Media στην Αφρική, η οποία θεωρείται από τις ταχύτερα αναπτυσσόμενες περιοχές του πλανήτη, με τη Μέση Ανατολή και την ανατολική Ασία να είναι δύο ακόμη περιοχές για τις οποίες υπάρχει έντονο ενδιαφέρον.

Σημειωτέον ότι η ΟΤΜ έχει πλέον παρουσία και δραστηριότητες παγκοσμίως σε όλες τις ηπείρους.

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MTN Group has enlisted Out There Media (OTM) to build it a digital advertising hub.
OTM is a mobile advertising and data monetization firm that uniquely links telecom companies with advertising space via its proprietary technology MobucksTM.

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March 05, 2019

Out There Media (OTM) is to build a "digital advertising super hub" for South Africa's MTN Group.

Austrian mobile advertising firm Out There Media (OTM) is to build a "digital advertising super hub" for South Africa's MTN Group.

The hub, which will serve MTN's customers in all of the 21 African countries in which the operator has a presence, will draw on OTM's Mobucks advertising platform. Mobucks seeks to enable brands to engage with consumers in a more targeted manner. The first mobile operator to launch digital advertising with OTM will be MTN South Africa, to be followed by Nigeria, Ghana and Uganda.

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August 27, 2018

Mindshare MENA on the impact of consumer mobile data

TJ Lightwala of Dubai-based Mindshare MENA talks about the impact that insights from telco data can have on marketing, and where the industry is headed.

Lightwala revealed the success of an Iraqi campaign spearheaded by Mindshare with partners Out There Media and ZAIN.. The campaign was focused on Huawei’s Iraq Eid Raffle campaign which leveraged geotargeting marketing strategies in the region.

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June 06, 2018

Mindshare and Unilever dominate Mobile Marketing in 2017, according to Lovely Mobile News

Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards.

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November 21, 2017

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

OTM’s first campaign in the region already yielded two awards – Gold and Silver – at the Mobile Marketing Association (MMA) Dubai Smarties Event for the “Eid Raffle” for Huawei in Iraq in collaboration with Mindshare.
This campaign has yielded extraordinary results due to OTM’s “micro-targeting at scale approach”, which allows brands and agencies to create campaigns with an exceptionally high ROI that typically exceed market averages by up to 30 times compared to industry benchmarks.

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October 11, 2017

MarComm’s Magnificence – 2017’s Magnificent Women

MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries.

To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry.

So here they are, our picks for 2017’s Magnificent Ladies:

May 17, 2017

Silicon Valley Pioneer Dixon Doll Joins the Board of Out There Media as a Director and an Investor

Out There Media's proprietary platform enables mobile operators to monetize their data by connecting them with the world's leading brands via OTM's proprietary platform Mobucks(TM).

VIENNA - Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world's leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks(TM), a proprietary technology platform that connects the world's leading brands and agencies with the largest mobile operators to create 'micro-targeted,' interactive mobile advertising campaigns at scale, leveraging unique deterministic consumer data.

Dr. Dixon Doll, recent founder of ImpactVC and original founder of Accel Partners and DCM, has been investing in and helping top entrepreneurs around the world realize their company building dreams for more than 35 years. As the founder of the VC industry's first telecom fund, and recent DirecTV board member, Doll brings invaluable experience for industry segments that OTM operates in - the intersection of telecom, mobile advertising, and data monetization.

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April 12, 2017

'Spread the Love' campaign for FRISO Vietnam recognised as a Most Awarded Project for 2016

Out There Media and Mindshare Vietnam's 'Spread the Love' campaign for FRISO Vietnam recognised as a Most Awarded Project for 2016. The campaign also won Gold at the MMA’s Smarties Vietnam 2016 and was honoured in the ‘Relationship Building / CRM’ category.

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March 08, 2017

Leading Ladies in Mobile

These women range from various backgrounds, yet, all have contributed to the mobile marketing industry.

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October 11, 2016

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

Consistent CTR of 11%

501,100 moms reached (unique users)

13,781 moms completed the survey (unique leads)

An additional 4840 were reached through referrals (viral effect)

Conversion KPI exceeded industry average KPI and initial KPI set by the brand by 18 times!

May 26, 2016

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognized in the “Mobile Marketing Effectiveness” category rewarding superior targeting in mobile marketing via the intelligent use of data which engaged 25 million consumers and led to a sales increase of 60%.

March 28, 2016

Digital Market Asia: Mobile Lions juror Kerstin Trikalitis on APACs noteworthy performance

After spending five full days with some of the most prominent names of the marketing business, who specialize in mobile, Out There Media’s Co-Founder and CEO, Kerstin Trikalitis, is delighted with the kind of work that came from Asia Pacific in the Mobile Lions category. There were a total of 1200 entries for Mobile at the Cannes Lions International Festival of Creativity 2014. The jury brought this down to 600 in the first day, then to 300 and then to a shortlist of just over 110 entries. 

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January 01, 2015

EMEA BOARD OF DIRECTORS

EMEA BOARD OF DIRECTORS

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October 14, 2013

Mobile Marketing Association names new board members

The Mobile Marketing Association has named six members newly elected to its EMEA board of directors for 2013 who will join the organizations existing management team.

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June 14, 2012

MMA Announces New EMEA Board of Directors & Chairperson

“I’m very excited about this new role and in particular, having the opportunity to have an increased role in driving mobile forward. The new board is full of fantastic companies and extremely experienced individuals from across the mobile ecosystem and the EMEA region. Having such companies and individuals involved, is testament to the pivotal role of the MMA as a powerful force in leading the global mobile marketing industry forward through the creation of critical industry standards, thought leadership and education.” said Kerstin Trikalitis, CEO of Out There Media and MMA EMEA chairperson.

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July 16, 2020

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online…

​Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

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July 15, 2020

Out There Impact Raises Awareness of Mandela Mile With Mobile Campaign

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July.

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president.

The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

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October 28, 2019

Successful Disney and McDonald’s RCS campaigns herald new era for MNOs and marketing.

​Successful Disney and McDonald’s RCS campaigns herald new era for MNOs and marketing.

RCS, has taken a big step forward as Out There Media (OTM), a global leader in mobile advertising and data monetisation, partners with Vodafone Group for its Rich Communication Services (RCS) offering.

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October 17, 2019

Out There Media signs deal with Vodafone for RCS

​Mobile advertising and data monetization agency, Out There Media (OTM) announced on Friday, 18 October 2019, that it has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

According to the company, the deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s. Using the Vodafone network to facilitate the all-new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%.  Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.

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October 17, 2019

Out There Media signs with Vodafone for RCS

Successful Disney and McDonald’s campaigns herald new era for mobile network operators.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

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October 16, 2019

Vodafone hands RCS brief to Out There Media following successful brand campaigns

​Out There Media (OTM) is partnering with Vodafone Group for its Rich Communication Services (RCS) offering.

The deal follows two successful campaigns with The Walt Disney Company Africa and McDonald’s, run in partnership with media agency, OMD. The campaigns were executed via Vodafone to reach Vodacom customers in South Africa.

“The Disney and McDonald’s campaigns run by Out There Media and Vodacom demonstrate the first large scale commercial RCS campaigns by big brands on the continent,” said Liz McCord, principal product manager at Vodafone Group. “The results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike. RCS Business Messaging is the game-changer the industry has been waiting for.”
 

Nick Lane, founder and chief industry analyst at research firm Mobilesquared said the campaigns are a clear sign that major brands are taking RCS seriously and are starting to see the potential of the channel. “Using an advertising model will allow the RCS ecosystem, and mobile operators in particular, to tap into the $616bn [source: WARC] global advertising spend,” he said.

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September 26, 2019

Out There Impact looks to mobile to spread UN's Sustainable Development Goals

​Out There Impact (OTI) will be using mobile to help promote the United Nations’ (UN) efforts of spreading the Sustainable Development Goals (SDGs) by 2030. This follows the "There Are 17 Numbers That Can Change The World" pilot campaign – which ran in Asia, Africa and the Middle East.

OTI made the announcement while presenting its methodology and findings at the recent SDG Media Summit, at the United Nations HQ in New York.

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September 20, 2019

Global Climate Strikes: what brands, agencies and media outlets are doing

The mobile campaign, ‘There Are 17 Numbers That Can Change the World’ has been created by Out There Impact, (a division of Out There Media) to help promote the United Nations’ Sustainable Development Goals.

The campaign asks users to select a number between one and 17, which correspond to specific goals, on their handsets. Selecting a number reveals how the user can help achieve them. The target is to reach one billion people. There are no data charges associated with the project and it can be accessed using legacy devices and smartphones.

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September 19, 2019

 ‘Sustainable Development Goals’ globally at the UN by Out There Impact

​Out There Impact (OTI), have announced how they plan to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030, through harnessing the power of mobile.

After a successful “There Are 17 Numbers That Can Change The World,” pilot campaign in Asia, Africa and the Middle East, the impact division of Out There Media, presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York.

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March 07, 2019

Out There Media wins MTN Group account

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.
 

MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising technology platform, Mobucks™ . Mobucks™ enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner.

March 05, 2019

MTN has just awarded a tender to Austrian advertising company, Out There Media (OTM) to bring ads to millions of mobile phones in 21 African countries where MTN has presence.

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March 05, 2019

Out There Media wins 21 African country deal with MTN Group contract

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.
 

MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising technology platform, Mobucks™ . Mobucks™ enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner.

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June 10, 2018

3 Amazing Lovely Mobile Awards

3 Amazing Lovely Mobile Awards for Out There Media campaigns in cooperation with Mindshare Asia Pacific. Gold for Unilever Vietnam (micro-targeting at scale with Pepsodent), Silver for Huawei Iraq (real data produces unreal results on mobile) and Dove Project Pearl, Indonesia (lead generation and sampling campaign)

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May 17, 2018

P&G Indonesia Takes A Shine To Deterministic Telco Data

Out There Media targeted 25 million females ages 15-55 across Indonesia with messaging and creative that varied depending on their phone type, ARPU, data plan and whether they lived in a small village or a large city.

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November 21, 2017

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

“We are thrilled to announce our expansion into the MENA region and the incredible opportunity it provides not only for our brand and agency partners, but also the potential for mobile operators in the region to create additional revenue sources and build customer loyalty,” said Kerstin Trikalitis, CEO of Out There Media. “We look forward to building an all-star team in our Dubai offices to help grow our business in the region.

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June 15, 2017

Former Accel, DCM Founder Dixon Doll Joins Out There Media as a Director and Investor

Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world’s leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks™, a proprietary technology platform that connects the world’s leading brands and agencies with the largest mobile operators to run ‘micro-targeted,’ interactive mobile advertising campaigns at scale, leveraging unique deterministic consumer data.

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April 17, 2017

Friso Vietnam’s ‘Spread the Love’ Campaign Selected as Most Awarded Project by Lovely Mobile Report and Rankings.

“We are absolutely thrilled to be further recognized alongside Mindshare for this incredibly successful campaign,” said Kerstin Trikalitis, CEO of Out There Media. “To receive such accolades for this campaign and Out There Media is a real testament to the quality of the work being produced together with our clients and partners.”

April 12, 2017

OΤΜ & Mindshare’s campaign for FRISO Vietnam amongst the most awarded projects of 2016

Out There Media (OTM) together with Mindshare Vietnam and their “Spread the Love” campaign for Friso by Friesland Campina has been recognised as one of the Most Awarded Projects of 2016 in the recently released Lovely Mobile Report and Rankings.  The campaign also won Gold at the MMA’s Smarties Vietnam 2016 and was honoured in the ‘Relationship Building / CRM’ category.

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March 01, 2017

The Lovely Mobile News Report: Key Highlights

Key highlights of The Lovely Mobile News Report were revealed during an exclusive, invite only party at the iconic El Born Centre de Cultura i Memòria in Barcelona, during the Mobile World Congress on February 28, 2017.

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June 13, 2016

Asian brands shine at London’s FAB Awards

Brilliant work from Asia were celebrated at the International Awards show which showcases work done for Food and Beverage brands. Now in its 18th edition, this year’s The International Food and Beverage Creative Excellence Awards (The FAB Awards) took place at The Hurlingham Club in London.

April 11, 2016

“Focus On Mobile” Say Passionate Entrepreneurs Leading The Way

It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and nearly 1.7 billion people using the device to access their social media accounts.

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March 15, 2016

Women Who Rock The Marketing Industry Today

International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry.

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June 24, 2014

MMA Announces New Appointments to EMEA Board of Directors

Industry Leaders show their Commitment to Furthering the MMA Mission.
 

(LONDON, UK) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.

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October 14, 2013

MMA EMEA ANNOUNCES NEW BOARD OF DIRECTORS

London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
The MMA EMEA board is also pleased to confirm that Kerstin Trikalitis, CEO of Out There Media, has continued in the role of chairperson.

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In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators.

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In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators. Out There Media is based in Vienna, Austria, with offices in Bulgaria, Germany, Greece, Malaysia, Philippines, Russia, Singapore, Ukraine and the US. Before joining the agency in 2008, Trikalitis was MD of WIN plc.

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