“We saw fake news all of the way from communities up to regional levels and global levels. So, we felt that because we could do something, we had to do it”
The fight against COVID – 19 has been obstructed by misinformation. We speak to Out There Impact about its partnership with the World Health Organization as they look to counter the spread of disinformation by reaching 1.5 billion people through an ambitious global mobile education campaign.
WHO, Out There Impact use the power of mobile to prevent the ongoing spread of
Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. The two organizations will work together to distribute messages to more than three hundred million global citizens by early 2021 via Out There Impact’s mobile engagement platform and its mobile operator partners.
Shanthi Annan, Founder of the Mandela Mile:
“we are partnering with OTM and Out There Impact to encourage the world to celebrate Mandela Day by walking together. This fantastic initiative is a tribute to all those who have dedicated their lives to freedom. We call on people across the globe to inspire others and share their global “Be the Legacy” message with the world.”
Out There Impact collaborates with the World Health Organisation for pandemic RCS education campaign.
Out There Impact, the philanthropic division of Out There Media is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. The two organizations will work together to distribute RCS messages initially to more than three hundred million global citizens by early 2021 via Out There Impact’s mobile engagement platform and its mobile operator partners.
Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July
Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.
World Health Organisation launches RCS COVID campaign, targeting 300m global citizens.
The campaign launches today using Rich Communication Services (RCS) messages, with 15 of Out There Impact’s mobile operator partners in Europe, Africa and Asia, including MTN Ghana, MTN Nigeria and MTN South Africa; Ooredoo Indosat Indonesia; Orange Spain; Telefonica Germany/O2 and O2 UK; Vodacom South Africa; Vodafone Germany and UK; and 9Mobile Nigeria.
Out There Impact speaks at the SDG Media Summit on how mobile can change the world at United Nation’s Headquarters in New York
The UN’s Sustainable Development Goals aim to eradicate poverty and hunger by 2030. The goals also target the promotion and protection of good health and wellbeing, education, gender equality, clean water and sanitation, affordable clean energy, economic growth, industry innovation and infrastructure, reduced inequalities, sustainable cities and communities, responsible consumption and production, climate action, life below water, life on land, peace and justice.
View the presentation at the United Nations Headquarters NY in the link below: